Degrees, titles, and ranks are unimportant in Swedish society, although they are used in business or social intercourse. Common forms of address include doctor, professor, and engineer. If your partner does not have these qualifications, you can address him/her using Mr, Mrs, Ms, or Miss.

In communication, Swedes tend to address each other by first name rather than surname.

Ho...

In Swedish business practice, it is customary to exchange business cards during introductions at the first meeting, as well as at various events, conferences, and forums.

In business practice, as a rule, English is used, so the text of the business card may be in English. The level of English proficiency is quite high in this society.

Put your name and position on your business...

During a business meeting, Swedes spend little time on small talk, as they do not consider it a productive activity, and prefer to go straight to business matters.

In general, the Swedish communication style can be characterized as reserved and somewhat closed. People are reluctant to engage in conversation on personal topics. Building personal relationships will take a long time.

The cultural features of Swedes and their differences from neighboring countries. If you don't know these differences, your Swedish partner will probably be happy to tell you about them.

Sweden's nature, landscape, fjords, and coastline. Swedes love nature.

Travelling, places that you have visited and that your partner has also been to (including in Sweden)....

In communication, foreign businessmen should not touch upon the topics of family and its members, health, or personal pastimes.

However, if your partner starts talking about one of these topics, it makes sense to keep the conversation going.

All religious topics are taboo.

Avoid discussing (especially in a critical way) local problems or the actions of the local authorit...

A comfortable conversation distance in Swedish society is about or even more than 1 metre. It does not matter whether the participants in a conversation are men or women, acquaintances or strangers, natives or foreigners. With the latter, however, the distance can be even slightly greater.

You should not try to shorten the distance, as your Swedish interlocutor may feel uncomfortable. ...

In Swedish society, direct and honest communication is the norm. People generally say what they think without trying to express themselves in any other way. They can easily point out mistakes in your speech if they notice them.

You should not take a remark made to you as an insult or offence. Swedes assume that a frankly expressed opinion is constructive and will allow you to concentra...