The Portuguese have a rather complex naming system, which includes the mother's surname and the father's surname, as well as one or two first names. The mother's surname is given first and the father's surname last, e.g. Joana Filipa Santos Cunha.

During the introduction and later contacts, it is the father's surname that is used, it must be preceded by the polite form Senhor (or Mr.) w...

In Portuguese business practice, it is customary to exchange business cards, usually at the beginning or end of a business meeting.

It is advisable that the text of the business card, at least on one side of the card, is in Portuguese.

If you have an academic degree or professional qualification, write it on your business card. This will enhance your status in the eyes of the P...

The communication style in general, especially at the early stages of a relationship, is rather formal. You can see it in the use of insignia - degrees, titles, professional qualifications, and job positions.

Although Portuguese society is traditionally hierarchical, young people are moving towards a more egalitarian style of communication, placing less importance on differences in sta...

Sport is one of the preferred topics of communication in Portugal. The only thing you should not rush into is mentioning your favorite team (e.g. in football) - it's worth clarifying first which team your Portuguese partner supports.

Travelling and tourism, especially trips to different regions of Portugal.

Portuguese culture, art, and history.

Portuguese cuisine, restau...

All religious topics are generally taboo. If the topic of religion comes up in conversation, be respectful, emphasizing the role of the Catholic Church and the Christian tradition in general in the development of the State.

Avoid criticizing or complaining about events, rules or actions of the authorities in Portugal.

Do not raise topics related to the situation of sexual minor...

During the conversation, Portuguese people stand closer to each other when compared to some European (especially in central and northern European) cultures - the distance can be half a meter to a meter).

Physical touching and physical contact in general should be avoided in business meetings. However, outside the official context, the Portuguese are lively and emotional communicators,...

The style of communication in Portuguese society can vary from region to region: in the north, communication can be characterized as more pragmatic, direct, and less formal than in Lisbon and the south of the country.

Clear differences can also be seen in the business culture and communication between domestic and international companies. In the latter, hierarchical relationships and fo...