The usual forms of address are the polite titles Herr and Frau. Academic titles as well as professional and honourable titles are important. Be sure to use them when addressing German colleagues, e.g. Herr Professor Schmidt, Frau Doktor Krause.

The style of communication in Germany can generally be characterised as formal.

Germans, as a rule, use formal “Sie" + family name in...

The exchange of business cards is an indispensable part of business etiquette in Germany. They are exchanged quite often, so you should have a sufficient supply of business cards with you.

The business cards should be in German and/or English mentioning academic titles and degrees, honorary titles, professional qualifications and positions.

All materials you give to your (potent...

The German communication style is characterised as direct and clear. In some cultures, this style of communication may be perceived as harsh or even not very polite.

There is not much time for small talk in a negotiation or business meeting. Germans almost immediately start speaking about business issues.

While communicating, avoid active body language and physical touch, keep ...

Show an interest in the realities of German and European life. This will be well received. Refrain from criticising Germany and the European Union.

Living abroad, travelling, cultural traditions of different countries are safe topics. Besides, Germans love travelling.

Sports is a real find for those who like to discuss this topic. Among other sports, football is probably the mos...

In German society, it is customary to separate work and personal space. Questions concerning family and private life will be treated as impolite and even rude.

References to the Second World War should be avoided. The Jewish Holocaust, concentration camps, Nazism, mass destruction of European cities, etc. will also be painfully perceived.

The achievements of other countries, in ...

Business and social events in Germany tend to be held in a serious, polite and probably even formal and reserved atmosphere.

In the process of communication - even informal communication, when people stand and talk to each other, the distance of comfortable communication is quite large, it can be up to 80-100 cm, which exceeds the usual norms in other cultures.

Physical cont...

Status in general is very important in Germany. In a business contact, it is important for a German to know your position in the company and how it compares to his or her position.

Germans are known for their direct and pragmatic communication style.

During a conversation it is important to listen attentively to the interlocutor without interrupting him.

Emotional behavi...