Argentinađź•Ł
Country in the southeastern part of South America. Official name – the Argentine Republic. Population – 45.9 million (as of 2020). Capital – Buenos Aires. Official language – Spanish. Government type – federal presidential republic. Main religion – Catholicism.
Argentina
Greeting
In Argentina, a typical business greeting is a firm and energetic handshake. It's important to make eye contact while doing it.
If you're meeting a group of potential partners, greet everyone. Start with the person who seems to be the most senior, then move on to the others.
If you're not sure who holds what position, don’t worry—just be sure not to skip anyone. It can come across as rude if someone is left out.
First-time meetings usually feel quite formal, but follow-up meetings tend to be warmer and more personal. It’s common for both men and women to greet each other with a single air kiss on the right cheek (cheek to cheek, without actually touching faces).
People usually introduce one another during greetings. It's not typical to introduce yourself, so wait for the host or someone from their side to do it.
Physical contact is a normal part of conversation in Argentina—things like light hugs, a touch on the arm, or a pat on the shoulder. If you're not comfortable with the air kiss, a handshake is totally fine and will be well accepted.
When the meeting ends, it's important to say goodbye to everyone individually.
Introduction
In formal, official, or even social settings, it’s a good idea to use your partner’s professional title if they have one. It shows good manners and respect.
At the start of a business relationship, Argentinians usually address foreign partners by their last name rather than their first name, and they expect the same in return. If the person has a formal title, make sure...
Exchange of Business Cards
It’s common to exchange business cards both during introductions at a first meeting and at events like trade shows, fairs, conferences, or forums. So, it’s a good idea to bring plenty of cards with you.
At least one side of your business card should be in Spanish.
There’s no special ritual or formal process for handing over business cards in Argentina—it’s a sim...
Small Talk: Overview
Argentinians put a lot of value on building personal relationships with their business partners, so be ready for some extended small talk. This kind of conversation helps them get to know you better, which can open the door to future collaboration.
During this kind of chat, they may ask about your family or personal life—it’s their way of getting a full...
Preferred Topics
Current events, including political and economic news from around the world.
Sports: Football is a national passion.
Family Life: Family is central to Argentine culture.
Argentine History and Culture: Topics like the country's rich history, cultural landmarks, and natural beauty are appreciated. Landmarks such as the <...
Taboo Topics
Avoid making negative comments about Argentina, even if your Argentine partners are openly critical of certain aspects of life in the country. Just because they say it doesn't mean it's okay for foreigners to do the same.
Don’t bring up topics related to the war between Argentina and the UK over the Falkland Islands (Argentina lost that conflict). ...
Personal Space
Argentinians are comfortable standing closer during conversations than people from many other cultures. They often speak at a shorter distance. Taking a step back to increase personal space may come across as unfriendly or overly formal.
Body language and gestures are an important part of communication. Argentinians tend to gesture actively and may touc...
Communication Specifics
Argentinians tend to communicate in an emotional way. They often express their thoughts passionately—especially when the topic matters to them. They usually have strong personal opinions, which they defend enthusiastically, while still being careful not to offend others.
Although they are generally open and straightforward in conversation, Argentinians also show
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